Toll-Free number verification refused

Find out why your Toll-Free number verification was rejected, which error codes are correctable or definitive, and how to prevent your SMS from being blocked.

Written By Baptiste Lorreyte

Last updated 9 months ago

If your toll-free verification request (US/Canada toll-free number) has been declined, don't panic.

👉 In many cases, the rejection can be corrected, and you can update and resubmit your request.

This guide explains:

Why your request was rejected,
Whether it is eligible for resubmission,
What you need to correct in order to be approved.

What you need to know before you begin

Applications eligible for correction remain in "Pending" status for 7 days.
If you do not respond within 7 days → the application expires and you will have to create a new one.
After expiration, the verification process will start again with the same timeframe as a new request.

✅ Refusals ELIGIBLE for resubmission

👉 In the cases below, you can correct the problem and resubmit your request.

Error code	Category	Reason for rejection	Expected correction
30448	Content violation – Age gate	Insufficient age gate (e.g., "Are you 18/21 years old? Yes/No")	Add a robust age gate with full date of birth entry (MM/DD/YYYY)
30448	Campaign violation – Age gate missing or invalid	No real age verification	Collect full date of birth
30449	High risk – Public shortened URL	Link via a public shortener	Use a branded domain or paste the full URL
30449	High risk – Unsecure URL	URL in `http://`	Pass the link to `https://`
30445	Invalid information – Business cannot be verified	Missing or incorrect information	Provide all final business information
30445	Invalid URL	Site inaccessible, protected, or "Coming Soon"	Site online, public, and functional
30445	Incorrect business declared (ISV)	The declared business is not the final sender	Enter the business that actually sends the SMS messages
30446	Insufficient opt-in	Marketing consent missing or unclear	Collect explicit SMS consent
30446	Opt-in required for the service	Number collected without SMS mention	Add clear text indicating SMS subscription
30446	No opt-in provided	Empty field, private link, opt-in in terms of service	Provide clear, public, and legible proof of opt-in
30446	Opt-in shared with third parties	Consent shared with partners	Opt-in 1 business → 1 user
30447	Number used for multiple businesses	One number for multiple businesses	1 toll-free number per business
30447	Too many numbers for one business	More than 5 numbers without justification	Justify usage (agents, departments, franchises)

❌ Types of refusals NOT eligible for resubmission

These errors correspond to categories of content that are strictly prohibited.
👉 No corrections or new submissions possible.

Error code	Rejection category	Reason for rejection
30443	Prohibited content – Gambling	The submission includes casino, betting, or gambling activities.
30443	Prohibited content – Contests	The submission includes sweepstakes, contests, or winnings/prizes.
30443	Prohibited content – Stock market alerts	The submission includes information related to stocks, financial markets, or trading.
30443	Prohibited content – Cryptocurrency	The submission includes content related to cryptocurrencies, NFTs, blockchain, or similar currencies.
30443	Prohibited content – High-risk investment	The campaign promises a financial return on an initial investment.
30443	Prohibited content – Debt reduction	The submission includes content related to debt consolidation or reduction.
30443	Prohibited content – Credit repair	The submission includes content related to credit repair or improvement.
30443	Prohibited content – Third-party lead generation	Customer data is shared with partners/affiliates/third parties without direct opt-in.
30443	Prohibited content – Illegal substances	Submission includes substances that are illegal at the federal level
30442	Phishing campaign identified	The number/business/traffic has been reported for phishing.
30444	High risk – Fraud	Traffic has been reported for spam or fraud
30444	High risk – Misleading marketing	The campaign has been deemed misleading or deceptive.

Frequently asked questions (FAQ)

What happens to my text messages if my toll-free number is declined?

It all depends on the type of rejection:

Rejection eligible for correction

The number is set to Pending status
Text messages will continue to be sent for 7 days
You must correct and resubmit the request within 7 days

👉 If no action is taken within 7 days:

The request expires
The number reverts to Restricted
SMS messages are blocked with error 30032

Ineligible refusal

The number immediately changes to Blocked status
All SMS messages are blocked

My request is not eligible for resubmission. What can I do?

You will not be able to use Toll-Free SMS for this use case. However, you can:

📧 use email marketing (if legally permitted),
📞 use voice calls (fewer restrictions than SMS),
🔁 review your use case to ensure it complies with SMS rules.

👉 Changing the text or recreating a request will not work.

What happens if I don't complete the verification?

The rules are strict:

Since November 8, 2023
→ all unverified toll-free numbers are blocked for SMS messages to the United States.
Since January 31, 2024
→ numbers with Pending status are also blocked.

📌 Result:

SMS messages blocked
Error 30032
No workaround allowed

👉 Verification is mandatory, even for low SMS volumes.

I am complying with the sending limits, but my SMS messages are not going through. Why?

Because the limits shown are maximums, not guarantees.

With a toll-free number:

Messages may be filtered or blocked, even below the quotas
If you see error 30032, it means that an operator filter has been triggered

👉 Most reliable solution:

Check the number as soon as possible
Verified numbers have a much lower risk of being filtered

Do I have to be a U.S. company to use a toll-free number?

No.

✔️ You can register a toll-free number
✔️ with an international company
✔️ and an address outside the United States

Will I be charged if an SMS fails?

Yes, in some cases.

❌ Not charged if the error occurs before sending (internal CrocoClick error)
✅ Charged as soon as a delivery attempt is made, even if:
- the message is blocked,
- the number is filtered,
- the country does not allow reception.

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