Toll-Free number verification refused

Find out why your Toll-Free number verification was rejected, which error codes are correctable or definitive, and how to prevent your SMS from being blocked.

Written By Baptiste Lorreyte

Last updated About 1 month ago

If your toll-free verification request (US/Canada toll-free number) has been declined, don't panic.

👉 In many cases, the rejection can be corrected, and you can update and resubmit your request.

This guide explains:

  • Why your request was rejected,

  • Whether it is eligible for resubmission,

  • What you need to correct in order to be approved.

What you need to know before you begin

  • Applications eligible for correction remain in "Pending" status for 7 days.

  • If you do not respond within 7 days → the application expires and you will have to create a new one.

  • After expiration, the verification process will start again with the same timeframe as a new request.

✅ Refusals ELIGIBLE for resubmission

👉 In the cases below, you can correct the problem and resubmit your request.

Error code

Category

Reason for rejection

Expected correction

30448

Content violation – Age gate

Insufficient age gate (e.g., "Are you 18/21 years old? Yes/No")

Add a robust age gate with full date of birth entry (MM/DD/YYYY)

30448

Campaign violation – Age gate missing or invalid

No real age verification

Collect full date of birth

30449

High risk – Public shortened URL

Link via a public shortener

Use a branded domain or paste the full URL

30449

High risk – Unsecure URL

URL in http://

Pass the link to https://

30445

Invalid information – Business cannot be verified

Missing or incorrect information

Provide all final business information

30445

Invalid URL

Site inaccessible, protected, or "Coming Soon"

Site online, public, and functional

30445

Incorrect business declared (ISV)

The declared business is not the final sender

Enter the business that actually sends the SMS messages

30446

Insufficient opt-in

Marketing consent missing or unclear

Collect explicit SMS consent

30446

Opt-in required for the service

Number collected without SMS mention

Add clear text indicating SMS subscription

30446

No opt-in provided

Empty field, private link, opt-in in terms of service

Provide clear, public, and legible proof of opt-in

30446

Opt-in shared with third parties

Consent shared with partners

Opt-in 1 business → 1 user

30447

Number used for multiple businesses

One number for multiple businesses

1 toll-free number per business

30447

Too many numbers for one business

More than 5 numbers without justification

Justify usage (agents, departments, franchises)

❌ Types of refusals NOT eligible for resubmission

These errors correspond to categories of content that are strictly prohibited.

👉 No corrections or new submissions possible.

Error code

Rejection category

Reason for rejection

30443

Prohibited content – Gambling

The submission includes casino, betting, or gambling activities.

30443

Prohibited content – Contests

The submission includes sweepstakes, contests, or winnings/prizes.

30443

Prohibited content – Stock market alerts

The submission includes information related to stocks, financial markets, or trading.

30443

Prohibited content – Cryptocurrency

The submission includes content related to cryptocurrencies, NFTs, blockchain, or similar currencies.

30443

Prohibited content – High-risk investment

The campaign promises a financial return on an initial investment.

30443

Prohibited content – Debt reduction

The submission includes content related to debt consolidation or reduction.

30443

Prohibited content – Credit repair

The submission includes content related to credit repair or improvement.

30443

Prohibited content – Third-party lead generation

Customer data is shared with partners/affiliates/third parties without direct opt-in.

30443

Prohibited content – Illegal substances

Submission includes substances that are illegal at the federal level

30442

Phishing campaign identified

The number/business/traffic has been reported for phishing.

30444

High risk – Fraud

Traffic has been reported for spam or fraud

30444

High risk – Misleading marketing

The campaign has been deemed misleading or deceptive.

Frequently asked questions (FAQ)