This article explains how to automatically relaunch your email campaigns by resending the same content to contacts who did not open your initial message. This feature helps maximize engagement while minimizing complaints and unsubscribes.

Objectives

• Increase engagement: Give your recipients a second chance to read your emails.

• Reduce complaints: Limit the number of resends to avoid overwhelming your contacts.

Key points before resending an email

• Resend window:

  • Resends must be made between 12 hours and 10 days after the initial send.

  • Adhering to this timeframe ensures an optimal balance between engagement and the risk of unsubscribes or complaints.

• Technical restrictions:

  • Resending is not available for batch-scheduled campaigns, RSS campaigns, and A/B tests in this version.

  • It is not currently possible to reschedule a resent email; you must delete the send and reschedule it if necessary.

• Subject line modification:

  • Adapt the subject line of the email to make it more eye-catching and avoid repetition.

• Resend frequency:

  • Resend the email only once to avoid disturbing your recipients.

  • No resending of the resend 😅

Steps to resend an email to "unopened" recipients in CrocoClick

Step 1: Go to the Email Marketing section

1. Log in to your CrocoClick account.

2. Go to the Marketing > Marketing Emails > Campaigns section from your dashboard.

   

Step 2: Select the campaign to resend

1. From the list of your campaigns, select the one you want to resend.

2. Click on the three dots next to the campaign to access the options.

   

Step 3: Resend the email

1. Choose the option "Resend email to Unopened / Resend the email to recipients who have not opened it."

   

2. Set the date and time for resending.

   

3. Change the subject line if necessary.

   

4. Confirm to schedule the resend of your campaign.

Conclusion

Resending emails to unopened contacts is an effective strategy for improving the engagement of your campaigns. By respecting the resend window of 12 hours to 10 days and taking technical restrictions into account, you give your recipients a second chance without damaging your sender reputation.