Discover how to analyze your members' engagement and progress with the Member Analytics tool.

Track their activity, identify bottlenecks, and optimize the learning experience with concrete data.

What is Member Analytics?

Member Analytics is a powerful tool that centralizes all data related to your learners: logins, progress, completion rates, and overall engagement.

It allows you to understand your members' behavior, improve your courses, and personalize support based on real needs.

With this data, you can:

• Identify the most engaged members.

• Spot those who are dropping out.

• Adapt your content and offerings to maximize your students' success.

Concrete use cases

Track member engagement

• Analyze login frequency, time spent in courses, and the most viewed lessons.

• Identify active students and adapt your communication to retain them.

Example: A member logs in every day, completes all lessons, and views bonus content. Offer them an advanced program or individual support.

Measure progress in courses

• View the lessons completed by each member.

• Identify areas where they are struggling so you can intervene quickly.

Example: A learner has completed all beginner content but is not moving on to the next level. Send them an automatic recommendation to motivate them to progress.

Improve and personalize training

• Use data to identify the most popular lessons, those where members drop out, or the most appreciated resources.

• You can then adjust your teaching methods.

Example: Members are abandoning a lesson in your video training course. Add a simplified explanation or an additional tutorial to make their learning experience smoother.

Optimize your offerings

• Compare the performance of your offerings: engagement rates, revenue, member loyalty.

• This helps you adjust your pricing strategies, promotions, and positioning.

Example: Your "Premium" offer generates more engagement than the "Standard" offer.
You can create an intermediate offer or a special campaign to maximize conversions.

The benefits of member analytics

• Actionable data: decisions based on facts, not assumptions.

• Personalized support: Help struggling members with a clear view of their progress.

• Continuous optimization: Adjust your courses based on feedback and observed trends.

• Revenue growth: Improve your offerings based on actual performance.

• Increased retention: Identify inactive members and re-engage them at the right time.

• Strategic improvement: Anticipate future needs to evolve your training programs.

How to use Member Analytics

1. Access Member Analytics

Go to Subscriptions > Courses > Statistics > Member Analysis (formerly "Member Statistics").

2. Explore the List view

You will see a complete list of your members with:

• Their name and email address

• Their registration date

• Their last login

• The total number of logins

• Their overall progress (in % or via a completion bar)

3. Filter and sort data

Use filters to isolate a specific product, offer, or period.
Sort data by registration date or progress rate to identify trends.

4. View member details

Click on the 👁️ icon to the right of a member to access their learning profile:

• Products followed

• Categories viewed

• Completed lessons

• Last activity

This helps you identify where they are and how to support them.

5. Analyze progress and engagement

Look at the progress bars for each course.
Identify which modules are performing well and which ones need improvement.

6. Mark lessons as completed

You can manually check lessons or categories as completed.
This will automatically update the member's overall progress.

7. Update your offerings

From this interface, adjust your existing offers:
add or remove courses, change prices, or adjust content based on observed performance.

FAQ

Can I track a member's progress on a specific lesson?

Yes. You can view a member's detailed progress, down to the category or lesson taken.

Can I compare progress between multiple courses?

Yes. Member Analysis allows you to compare progress and engagement between different products or categories.

Can I mark a lesson as completed for a member?

Yes. You can manually check lessons as completed to adjust their statistics.

Can I tailor my offers based on member performance?

Absolutely. By analyzing engagement data, you can adjust your offerings, prices, and bonuses.

Can I track login frequency and overall engagement?

Yes. You can track login frequency, last activity, and total progress to identify active or inactive members.