Create a Brand Voice in CrocoClick

Define your Brand Voice in CrocoClick to ensure consistent and aligned communication, and integrate it with AI tools to generate content that's true to your identity.

Written By Baptiste Lorreyte

Last updated 7 days ago

The Brand Voice feature in Branding allows you to precisely define your company’s communication style and integrate it directly into CrocoClick’s AI tools.

Goal: to ensure consistent, aligned, and recognizable communication across all your marketing materials.

What is Brand Voice?

Brand Voice is a structured communication guide that includes:

🔹 Company information

The key elements of your business:

  • Positioning

  • Mission

  • Primary target audience

  • Core Promise

🔹 Brand values

The fundamental principles that define your identity.

Examples:

  • Transparency

  • Innovation

  • Simplicity

  • Boldness

🔹 Tone & Style

How you express yourself:

  • Formal or casual?

  • Direct or educational?

  • Inspiring or pragmatic?

  • Minimalist or detailed?

🔹 Calls to Action (CTA)

What you want your audience to do:

  • Schedule an appointment

  • Download a lead magnet

  • Buy

  • Sign up for a webinar

👉 This structure helps align all your marketing content with your brand identity.

Why use the Brand Voice?

🎨 Advanced customization

Adapt CrocoClick to your brand’s world and personality.

🤖 AI integration

The Brand Voice is used by Content AI to generate content that is more relevant, more consistent, and better aligned with your brand identity.

🔁 Overall consistency

Emails, web pages, social media posts, scripts…
Your tone remains consistent across all channels.

🎯 Better understanding of your business

Brand Voice helps CrocoClick better understand:

  • Your goals

  • Your values

  • Your positioning

This allows us to optimize recommendations and generated content.

How to create a Brand Voice

  • Go to: Marketing → Branding

  • Click on Create a New Brand Voice

  • Select “Start from scratch” or “from a URL”

  • Fill out the form and follow the prompts

  • Click Save

Set a default Brand Voice

  1. Click the three dots next to the Brand Voice

  2. Select “Set as Default Voice”

The selected Voice will be used automatically in AI tools.

The benefits of a defined Brand Voice

  • ⚡ Save time: No need to repeat your tone instructions every time you generate content.

  • 🎯 Strategic alignment: All your content aligns with your brand identity.

  • 🤖 Improved AI performance: The AI generates content…

    • …More accurate

    • …More consistent

    • …More relevant

📌 The Brand Voice can be selected as the tone in the Content AI window.

FAQ