Google Tag Manager / Analytics sur un funnel

Écrit par CrocoTeam

Dernière mise à jour Il y a 7 jours

Introduction

Google Tag Manager (GTM) and Google Analytics (GA) are very useful tools for tracking the performance of your websites and funnels.

With CrocoClick, you can easily integrate these tools to better understand your visitors' behavior and optimize your marketing campaigns.

Step 1: Retrieve your tracking code

For Google Tag Manager

  1. Create a GTM account (if you haven't already done so) at Google Tag Manager.

  2. Obtain the GTM ID: Once your container has been created, you will see a code similar to GTM-XXXXXXX.

  3. Copy the tracking code: GTM provides two code snippets to insert into your site:

    • A script to place in the header (<head>) of your site or funnel.

    • A noscript to place in the body (<body>).

For Google Analytics

If you want to integrate Google Analytics directly via GTM:

  1. Go to your Google Analytics account (Google Analytics).

  2. Retrieve the tracking ID (G-XXXXXXXXXX format for GA4).

  3. Add a new tag in GTM:

    • Select Google Analytics: GA4 Configuration.

    • Paste your tracking ID.

    • Set the trigger to All Pages.

    • Publish the tag.

Alternatively, you can go to Google Analytics and copy the tracking code provided

Step 2: Add the GTM code to CrocoClick

  1. Go to your CrocoClick account.

  2. Go to "Sites" > "Funnels" or "Websites."

  3. Select the funnel or site you want to track.

  4. Go to the "Settings" tab.

  5. Add the tracking codes:

    • In the "Header Tracking Code" section, paste the GTM script.

    • In the "Body Tracking Code" section, paste the GTM noscript.

  6. Save the changes.

Step 3: Verify installation

  1. Open your site or funnel in a new tab.

  2. Use the "Google Tag Assistant" extension (available on Chrome) to verify that your GTM container is active.

  3. Go to your Google Analytics account and check in real time whether visitors are being detected correctly.

Conclusion

By integrating Google Tag Manager and Google Analytics on CrocoClick, you can optimize your tracking and improve your marketing decisions.

This configuration gives you an even more accurate view of your funnel or website's performance and allows you to adjust your strategies accordingly.

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