Understand the differences and links between Formation, Offer and Payment Products

Learn how to differentiate training courses, offers and products to sell easily and optimize access to your educational content.

Written By CrocoTeam

Last updated About 1 month ago

This guide explains how to structure your content to sell it easily. Learn how to distinguish between a training course (product), an offer, and a product (payment) in CrocoClick to optimize the sale of your training courses.

1. Training course

  • Definition: Training is a set of educational content (videos, quizzes, texts, etc.) intended for one or more learners. It is the "content/what the customer consumes."

  • Features:

    • Training courses can consist of categories (modules), subcategories, lessons, assessments, and/or quizzes.

    • Courses are called "products" in the course section but should not be confused with the "products" in the payment section.

  • Example: The training course "Sew your own bag in 72 hours" may contain explanatory videos, practical exercises, and assessments.

💡 TIP: A training course cannot be sold directly on its own. It must be included in an offer.

2. Offer

  • Definition: An offer is a way of giving access to one or more courses (known as bundles). It is the "container/what the customer gets."

  • Features:

    • The offer is the link between your training courses and your customers.

    • You can have an offer that contains one or more training courses.

    • Offers can be free or paid.

    • Access to an offer automatically creates an account for the user in your customer portal.

  • Example: The "Everything you need to know about sewing" offer can include the "Sew your own bag in 72 hours" training course and the "The basics of sewing" training course.

💡 TIP: This is the offer that is presented to your customers and allows them to access the training courses.

💡 TIP: When you create a training course on CrocoClick, an offer linked to it is automatically created.

3. Product

  • Definition: A payment product is the commercial element that allows you to sell an offer and manage payments. It is "what the customer buys."

  • Features:

    • It is possible to link a product to a training offer to allow the offer to be obtained when the product is purchased.

    • When you create a Paid Offer, a product is automatically created in Payment > Products.

    • The product can have several pricing options (payment in one or more installments, discounted payment, etc.).

    • You can link several products to the same offer, although it is often simpler to create just one with different pricing options within the product.

  • Example: A product that offers full access to the offer with several payment options (e.g., payment in one or several installments).

💡 TIP: The product is what the customer buys, giving them access to one or more training courses via the offer.