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Search Engine Optimization (SEO) on CrocoCliCk

Learn how to optimize the natural referencing (SEO) of your pages in CrocoClick: discover good metadata practices, structure your content with H1, H2, H3, and understand the impact of each element (tags, speed, canonical, images). Follow this step-by-step guide to improve your site's visibility in Google.

Written By Lalaina de Crococlick

Last updated 8 months ago

SEO on CrocoClick is based on two inseparable pillars:

  1. Metadata → what Google displays

  2. Content structure → what Google understands

👉 One without the other doesn’t work.

This guide shows you where to click, what to fill in, and how to structure your pages to achieve clean, sustainable, and effective SEO.

PART 1 — SEO Metadata in CrocoClick

Where to find SEO settings

  1. Open your site or funnel

  2. Select a page

  3. Open SEO Meta Data

This is where you control Google rendering and social sharing.

1. SEO Preview

What it does

Displays a preview of the Google result:

  • Title

  • URL

  • Meta description

Good practice

Before publishing, check:

  • The title isn’t cut off

  • The description is readable

  • The URL is clean

2. Title (SEO Title)

Role

This is the #1 on-page SEO factor.

Best practices

  • 50 to 60 characters max

  • Includes main keyword

  • Unique per page

  • Human-readable

Example

CRM Software for Coaches – Automate Your Business | CrocoClick

3. Meta Description

Role

Does not directly influence rankings,

but significantly increases the click-through rate.

Best Practices

  • 140 to 155 characters

  • Summarize the page’s promise

  • Make people want to click

Example

Centralize your leads, automate your follow-up, and grow your business with CrocoClick. Try it risk-free.

4. Keywords

Note

This field is no longer used by Google.

Recommendation

  • Optional

  • Can be left blank

  • No real SEO impact

5. Author

Role

Indicates the author of the content.

Best practice

  • Brand name

  • Or real person (blog, expertise)

Example

CrocoClick

Baptiste – CrocoClick

6. Social Image (share image)

Role

Image displayed when sharing on:

  • Facebook

  • LinkedIn

  • WhatsApp

  • Slack

Best practices

  • 1200 × 630 px

  • Little text

  • Clear, high-contrast image

👉 If no image is specified, platforms will choose one at random.

7. Canonical Link

What is it for

Tells Google which is the official version of the page.

Essential if:

  • Duplicate content

  • Page variations

  • Tests or duplicate URLs

Example

https://votresite.com/page-principale

8. Language

Role

Indicates the primary language of the page to Google.

Best practice

  • French → fr

  • English → en

PART 2 — Structuring Content Correctly (On-Page SEO)

Metadata tells Google what to display.

The structure tells Google what the page is about.

1. The H1 (main title)

Golden rule

👉 Only 1 H1 per page

Best practice

  • Main topic of the page

  • Close to the SEO title

  • Visible in the content

Example

H1: CRM software for independent coaches

2. H2s (main sections)

Role

Break the page down into main ideas.

Best practices

  • Each H2 = a subtopic

  • Include secondary keywords

  • Logical structure

Example

H2: Why use a CRM when you're a coach

H2: CrocoClick’s key features

H2: Who is CrocoClick for

3. H3s (details and subsections)

Role

Provide details on an H2.

Example

H3: Customer follow-up automation

H3: Lead centralization

4. Text content

What Google values

  • Clarity

  • Readability

  • Addressing a specific intent

Best practices

  • Short paragraphs

  • Bulleted lists

  • Simple language

  • No keyword stuffing

👉 Write for humans, not for robots.

5. Images and SEO

Each image should have:

  • A descriptive filename

  • Alternative text (alt)

Example

crm-coach-dashboard.png

Alt: CRM dashboard for coaches

6. Speed and simplicity

Performance directly impacts SEO.

Avoid:

  • Images that are too large

  • Unoptimized videos

  • Overloaded pages

Best practices:

  • Clean pages

  • Simple structure

  • Fast loading

Which pages to optimize first

To index

  • Homepage

  • Services/Offers pages

  • Content pages (guides, articles)

  • Pillar pages

Do not index

  • Payment pages

  • Thank-you pages

  • Internal technical pages

  • Test pages

Complete SEO checklist (page by page)

Metadata

  • Unique and clear title

  • Compelling meta description

  • Sharing image defined

  • Correct language

  • Canonical if necessary

Content

  • Only 1 H1

  • Well-structured H2 / H3

  • Useful and readable content

  • Optimized images + alt text

  • Fast-loading page

Key takeaways

SEO on CrocoClick isn’t complicated. It’s methodical (and simplified)

👉 A well-structured page + good metadata = an asset that works for you 24/7, without ads.

Frequently Asked Questions (FAQ)

Yes.

CrocoClick allows you to properly manage:

  • SEO tags (title, description, canonical)

  • content structure (H1, H2, H3)

  • images and social metadata

👉 SEO depends mainly on the quality of your content, not on the tool.

No.

It’s important to distinguish between:

  • SEO pages → home pages, services, content, pillar pages

  • Functional pages → payment, thank you, confirmation

👉 Only SEO pages should be optimized and indexed.

Yes, but with caution.

Good example:

  • Evergreen funnel

  • Sales page with rich content

  • Funnel serving as a pillar page

Bad case:

  • Very short pages

  • Temporary pages

  • Test pages or A/B test pages

It’s not a deal-breaker, but strongly discouraged.

Without a meta description:

  • Google generates one automatically

  • The message may be incoherent

  • The click-through rate is often lower

👉 Always write a meta description manually.

No, not for Google.

This field:

  • Is no longer used for ranking

  • Can be ignored without any negative impact

👉 Give top priority to actual content and headings.

Technically, yes.

SEO-wise: not recommended.

👉 Universal best practice:

  • Only 1 H1 per page

  • As many H2/H3 tags as needed

No, but they must be consistent.

  • Title → optimized for Google

  • H1 → optimized for the user

👉 They can be similar, but don’t have to be identical.

The canonical tag is used to tell Google:

“This URL is the official version of this content.”

Essential if:

  • Duplicate pages

  • Tunnel variations

  • Identical content across multiple URLs

👉 Without a canonical tag, Google may penalize duplicate content.

Yes, ideally.

Otherwise:

  • Facebook / LinkedIn will choose an image at random

  • The result may be poor or inconsistent

👉 A good profile picture boosts click-through rates and credibility.

Absolutely.

In practice:

  • SEO builds credibility

  • Advertising drives traffic

  • The two reinforce each other

👉 SEO is a long-term asset; advertising is an immediate lever.

On average:

  • 1 to 3 months → first signs

  • 3 to 6 months → visible results

  • 6+ months → cumulative effect

👉 SEO is an investment, not a quick fix.

No.

CrocoClick allows for:

  • complete metadata

  • on-page structure

  • images, URLs, and canonicals

  • monitoring of indexed pages

👉 SEO limitations almost always stem from the content, not the tool.

👉 One page = one clear intent.

If Google understands…

  • who the page is for

  • what it’s about

  • why it’s useful

then SEO works.

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