Understanding Pixel ID Meta for tracking events on your funnels and websites

Discover how to create, retrieve and use a Pixel ID to track events on your funnels and websites in CrocoClick and optimize your advertising campaigns.

Written By Baptiste Lorreyte

Last updated 7 days ago

The Pixel ID is a unique identifier used to connect your CrocoClick funnels and websites to your advertising tools, allowing you to accurately track visitor actions (page views, conversions, purchases, form submissions, etc.).

This article explains where to find and how to create a Facebook Pixel, and then how to use it in CrocoClick to enable reliable event tracking.

What is a Pixel ID?

A Pixel ID is an identifier associated with an advertising tracking pixel.

It allows you to:

  • Track visitor behavior on your pages

  • Measure actual conversions from your ads

  • Automatically optimize your ad campaigns

  • Create precise retargeting audiences

In CrocoClick, the Pixel ID is used to connect your funnels, websites, and sales pages to your advertising platforms.

Create a new Facebook Pixel

If you don’t have a pixel yet, follow the steps below.

1. Go to Facebook Ads Manager

  • Log in to your Facebook Ads Manager account

  • Open the main menu (top left)

  • Go to the Pixels section (or Events Manager)

2. Create a pixel

  • If no pixel is associated with your account, Facebook will prompt you to create one

  • Click the Create Pixel button

3. Name your pixel

  • Give your pixel a clear name (e.g., CrocoClick Funnel Pixel)

  • Click Create

Your pixel is now active.

Where to find your Pixel ID

Once the pixel has been created:

  1. Open the Event Manager

  2. Select your pixel

  3. Copy the pixel ID (string of numbers)

This is the ID you’ll need to enter in CrocoClick.

Using the Pixel ID in CrocoClick

Once you have retrieved your Pixel ID, you can add it to:

  • Your funnel settings

  • Your website settings

  • Specific pages requiring event tracking

CrocoClick then automatically triggers the necessary events (PageView, Lead, Purchase, etc.), based on your configuration.

Best Practices

  • Use one pixel per business to keep your data clean

  • Do not create a new pixel for each campaign

  • Verify that the pixel is active before launching your campaigns

  • Always test your events with the Facebook preview tool

  • Avoid adding multiple pixels to the same page without a clear reason