Branded mobile application (white label)

The branded Customer Portal mobile app is an additional service that lets you offer your customers an iOS and Android app customized with your branding, directly from CrocoClick.

This article provides a step-by-step guide to preparing everything you need to launch your app.

✅ Essential Prerequisites

⚠️ No app can be developed or submitted until all of the prerequisites below have been validated. The app stores (Apple & Google) are strict: a single missing or inconsistent element will result in rejection.

🔢 D-U-N-S Number

The D-U-N-S number officially identifies your organization with Apple and Google.

Why is it mandatory?

• It proves the legal existence of your business

• It allows you to create Organization developer accounts

• It is used by Apple to verify your legal identity

How to obtain it

• Official application:
  https://www.dnb.com/duns-number/get-a-duns.html

• Support (if processing takes an unusually long time):
  https://www.dnb.com/duns-number/support.html

⏱️ Typical processing time: 5 to 30 business days (varies by country)

⚠️ Critical considerations

• The legal name returned by D-U-N-S must match exactly:

  • the Google Developer account name

  • the Apple Developer account name

• No abbreviations

• No variations (e.g., “SAS” vs. “S.A.S”)

Any inconsistency = app rejection

• Request: https://www.dnb.com/duns-number/get-a-duns.html

• Support (if response time is too long): https://www.dnb.com/duns-number/support.html

🤖 Google Developer Account (Android)

Requirements

• Account type: Organization

• Account must be verified

• Fee: $25 (one-time payment)

Account creation

https://play.google.com/console/signup

Recommendations

• Create a Google account dedicated to the business

• Do not use an existing personal account

⚠️ Common mistakes

• Unverified account → cannot publish

• Wrong account type → automatic rejection

• Name differs from D-U-N-S number → blocked

🍎 Apple Developer Account (iOS)

Apple is the strictest app store.

Requirements

• Account type: Organization

• Fee: $99/year

• Account legally validated by Apple

Registration

https://developer.apple.com/programs/enroll

Essential steps

1. Create a Business Apple ID

2. Accept the Developer Agreement

3. Select Organization as the entity

4. Provide the D-U-N-S number

5. Complete payment

6. Confirm email

⚠️ Apple Critical Points

• The developer must be the legal entity that owns the app

• Any inconsistency = rejection (Apple Rule 4.2.6)

🎨 Step 1: Customizing the app

App icon

• Format: PNG

• Dimensions: 1024 × 1024

• Used for:

  • Mobile icon

  • Loading screen

  • App Stores (App Store & Play Store)

Onboarding carousel (welcome screens)

• Goal: guide new users

• Image format: SVG

• Dimensions: 392 × 440

• Each slide must include:

  • An image

  • A custom description

Play Store visual

• Format: PNG

• Dimensions: 1024 × 500

• Used to display your branding on Google Play

🏢 Step 2: Developer accounts & business profile

🤖 Google Developer Account

• Sign up: https://play.google.com/console/signup

• Cost: $25 (one-time payment)

• Verified account required (otherwise you cannot publish)

👉 Recommendation: Create a Google account dedicated to your business.

🍎 Apple Developer Account

• Registration: https://developer.apple.com/programs/enroll

• Cost: $99/year

• Certain organizations (educational institutions, NGOs, etc.) may be eligible for a free account

Key steps:

1. Create a Business Apple ID

2. Accept the Developer Agreement

3. Select "Organization" as the entity

4. Provide the D-U-N-S number

5. Complete payment & verification

6. Confirm the Apple email

📌 Apple requires that the app name match the developer’s name.

📄 Step 3: Terms and Conditions (T&C / EULA)

Your Terms & Conditions page must:

• Include an EULA

• Explicitly prohibit:

  • abusive content

  • offensive content

  • inappropriate behavior

👉 Recommended tools:

• https://www.termsfeed.com

• Example: https://www.leadconnectorhq.com/terms2

🔐 Step 4: Privacy Policy

• No mention of:

  • prices

  • subscriptions

  • “free”, “paid”, “premium”

• No links to your sales pages

👉 Tools & examples:

• Generator: https://www.freeprivacypolicy.com

• Example: https://www.leadconnectorhq.com/privacy-policy

🧪 Step 5: Android & iOS Review

Once all elements are provided:

• The team begins development

• Average turnaround time: 7 to 10 business days

• We’ll contact you only if an issue arises

The app is then submitted to the app stores for official approval.

❓ FAQ

What happens after submission?

Once submitted, the app goes through the standard approval process for the App Store and Play Store. After approval → the app becomes public and available for download.

Can the app be distributed anywhere other than the App Store and Play Store?

No. Only the App Store (iOS) and Play Store (Android) are supported at this time.