Trigger links VS URL redirects: advantages & disadvantages

Discover the differences between trigger links and URL redirects: tracking, automation, CrocoClick and external uses

Written By CrocoTeam

Last updated 7 days ago

In digital marketing, redirecting users to specific pages is a common practice for optimizing their user journey.

Two tools allow you to do this effectively on CrococClick: Trigger Links and URL Redirects.

Both options have unique features, but also limitations that are essential to understand before incorporating them into your strategy.

What is a Trigger Link?

A Trigger Link is a CrococClick feature that redirects a user while recording their action (click) and can trigger automations.

It’s ideal for tracking interactions and triggering automatic actions such as adding tags, sending emails, or updating CRM pipelines.

Benefits of Trigger Links:

  • Accurate tracking: Records every click in the contact activity timeline.

  • Built-in automation: Triggers workflows, such as sending a survey or adding a tag.

  • Performance analysis: Allows you to assess which links generate the most engagement.

Disadvantages:

  • Only usable within CrocoClick: Trigger Links do not work outside the platform and therefore cannot be included in external communications.

What is a URL Redirect?

A URL Redirect is a simple link that redirects the user to a target page, without any further interaction or action. It is universal and can be used anywhere, whether in emails, ads, or social media posts.

Benefits of URL Redirects:

  • Flexibility: Works on all platforms, without limitation.

Disadvantages:

  • No tracking: No recording of clicks or interactions is possible.

  • No automation: Cannot trigger workflows or automatic actions.

Comparison Table: Trigger Links vs. URL Redirects

Criteria

Trigger Links

URL Redirects

Main Feature

Redirect + track + trigger automations

Redirect only

Click tracking

✅ Yes

❌ No

Automation

✅ Yes

❌ No

Compatibility

❌ Only on CrocoClick

✅ Universal

Ease of use

❌ Configuration required for automation

✅ Very simple

Recommended use

Tracked interactions and automations

Simple and universal redirects

When to choose one or the other?

Use Trigger Links if:

  • You want to analyze your contacts’ clicks and measure their engagement.

  • You need to trigger automatic actions in response to these clicks.

  • You work exclusively on CrocoClick.

Use URL Redirects if:

  • You need a simple, quick link to share anywhere.

  • You work with external tools or on third-party platforms.

  • You don’t need to track clicks or trigger specific actions.

FAQ

1. Can I use a trigger link outside of CrocoClick?

No, trigger links only work within CrocoClick. If you need a link that works on other platforms, opt for a URL redirect.

2. Do URL redirects allow you to track clicks?

No, URL redirects do not allow you to track clicks. If you need tracking, use trigger links.

3. What types of automations can be triggered with a trigger link?

Trigger links can activate actions such as:

  • Sending an email or SMS.

  • Adding a tag to a contact.

  • Updating an opportunity in a CRM pipeline.

  • Sending a survey or a feedback request.

4. Can I use URL redirects in my CrocoClick emails?

Yes, URL redirects can be included in your emails or SMS messages, but they do not trigger automations or track clicks.

5. What are the typical use cases for a URL redirect?

URL redirects are ideal for:

  • Sharing promotions on social media.

  • Redirecting to specific pages in your online ads.

  • Sending simple links in email campaigns that don’t require tracking or automation.

6. Which option is best for an email campaign with click tracking?

For a campaign with click tracking and automatic actions, trigger links are the best option.